OXFAM CANADA

Three words at the heart of a campaign launched by OXFAM Canada in 2025. At the time, Canada was still allowing arms sales to Israel. The goal of the campaign was to bring together influential figures from different backgrounds, artists, doctors, public figures, political and cultural voices around a single message: “not in my name.

The project gathered dozens of voices in Ottawa and Toronto, driven by a shared intention: to take a public stand. At Sunset Creative Studio, our role was to design and develop the entire visual identity of the campaign: art direction, graphic universe, photoshoots, and adaptations for both social media and outdoor advertising. On launch day, all participants shared the campaign simultaneously across their platforms. The visuals were also displayed in public spaces through bus shelters and billboards.