Relief

art direction - content

Arrangement of mental health awareness materials including two printed booklets, a tablet, a smartphone, a business card, a small card, a pencil, and a tablet screen. The items emphasize themes of mental health, depression, and bipolar disorder.
A booklet titled 'Vivre avec la dépression' sits on a white table against a plain light-colored wall. The cover features a minimalist illustration of a person walking in the rain with a dark cloud over their head.
A booklet titled "Vivre avec la bipolarité" is standing on a light-colored table. The cover features a black and white illustration of a person wearing headphones, in a dynamic pose, with a simple background.
Person writing in a journal on a white desk, with a pink mug of coffee or tea, green leaves, and some printed pages.
White vertical standing informational sign with black text and illustrations, promoting mental health program called 'relief' with a website and social media icons.
Tri-fold brochure with light blue, white, and black sections, featuring illustrations of people relaxing and text about relief services, including contact information.
Smartphone on a white desk displaying a podcast titled 'Living with anxiety and depression' with a yellow cover art and illustration of a woman wearing sunglasses and a striped shirt.
Hand holding smartphone displaying an Instagram post with a peach background, featuring an illustration of a person, and text in French about living with anxiety.
Pink booklet titled "Vivre avec l'anxiété" on grey table against a plain light grey wall.
Light blue booklet titled 'Vivre avec un meilleur équilibre au travail' with illustration of person balancing weight blocks, placed on a white table with a minimalistic background.
Open book with text in French, section titled 's'observer de façon plus juste,' and a hand holding the right side of the book.
A white vertical banner stand with black and gray line art of three people and French text that says, 'mettre un mot sur ça, c'est déjà être sur la bonne voie.' Below is a website URL, social media icons, and the word 'relief' with the phrase 'le chemin de la santé mentale'.
A person's hand holding a smartphone displaying an Instagram post about living with anxiety and depression. The post features a yellow background with an illustration of a woman and information about a podcast episode with special guest Petrona Joseph and mental health worker Édouard Murat. The image has a yellow background with the word 'relief' in black at the bottom left corner.
Music app playing a relaxing podcast titled 'Vivre avec l'anxiété' by Martin Binette on a smartphone placed next to a silver laptop on a white surface.
A yellow book titled "Vivre avec une meilleure estime de soi" standing on a white and wood table against a plain grey wall.

With Relief.ca, I provided daily support in marketing and content strategy, managing their day-to-day activities and producing video content, documentaries, and podcasts to enrich their media presence.

Together, we undertook a comprehensive branding transformation—a milestone in Relief.ca’s journey—positioning the organization as a leading mental health provider in Quebec.

This branding evolution, along with multimedia content, strengthened Relief.ca’s identity, amplifying its reach and impact in the mental health sector and affirming its role as a trusted resource for individuals across the province.

Branding

Book